Since I missed out on the Gregorian New Year resolutions, I’ll make it up by making some Chinese New Year resolutions for my little t-shirt business. So here it is, resolution #1: Do not drop off.
This was single-handedly the biggest problem I had since I started the venture last year. Updates would come in spurts and the long period in between would be dead silence. It’s as if I dropped off the face of the planet. I mean, there wasn’t even a post about Christmas or New Year! That is inexcusable. This blog was intended to be a trove of information but the reality is I had neglected it for too long. I’ve been treating Sinotology more as a hobby than a business when it should be the other way around. Order fulfillment was timely but I must be more consistent with my handling of updates and information here, as well as on Facebook and Twitter.
But what do I post? Sometimes there really is NOTHING to talk about. I can’t possibly be writing about Chinese t-shirts the whole time since there’s really not much to write about on that subject, and you will probably get bored if every post was about that. A blog for a retail site is different than an informational blog. The information released is more product- and company-based and since Sinotology is a tiny company with just a handful of products, there isn’t enough information to consistently update this blog—or Facebook and Twitter for that matter.
That is where I’m wrong. This blog and any other medium is an outlet for me to establish my brand. And because I am a one-man army, because I created Sinotology based on my tastes, the brand is me. My personal life, the things that make me tick, and any personality traits that reflect the brand are all topics I can talk about. I can use this blog, Facebook, and Twitter to build the Sinotology brand. Of course I must be selective and not have diarrhea of the mouth (or in this case, fingers). I will just post things that might be interesting to the public or pertain directly to the company.
So now I really have no excuse to drop off. Brand-building articles as will as future updates should be keeping me busy for a while. I’m already excited about the Year of the Dragon from this aspect. As a matter of fact, all the other resolutions make me excited too. I think 2012 will be a productive year for Sinotology. Be sure to check back to hear about the rest of the resolutions!
